Experience

2007 – Present Frontline Promotions, Leeds

Creative Designer & Studio Manager 2007 – Present

• Developing varied client briefs from conception through to completion
• Managing key client relationships
• Researching and analysing client’s market
• Instigating and managing relevant and bespoke market research
• Well developed photography direction skills
• Technical ‘trouble shooting’ expertise

key campaigns include:

FEB – Developed new design for product range, sole responsibility for management of coherent identity for over 200 products, whilst maintaining strong brand loyalty.

Everbuild – Developed new design for product range, sole responsibility for management of coherent identity for over 20 products, whilst maintaining strong brand loyalty.

main client list:
Everbuild, FEB, H&R Johnson Tiles, Bonar Floors, Forbo, Ellis Kitchens & Bathrooms, ArborForest, Howarth Timber, Kontrol Insulation.

2000 – 2007 designSmiths, Leeds

Senior Designer 2000 – 2005
Studio Manager 2005 – 2007

• Mentoring and managing core team
• Developing varied client briefs from conception through to completion
• Managing key client relationships
• Designed and implemented unique project and client management database
• Identifying and negotiating photography, print and other external resources
• Production of monthly project analysis of cost v output
• Researching and analysing client’s market
• Instigating and managing relevant and bespoke market research
• Well developed photography direction skills
• Technical ‘trouble shooting’ expertise
• Management of client retention programme

key campaigns include:

John West – Developed corporate identity across new product range, innovatively re-balancing identity and product brand profile

Leeds University (Mechanical Engineering) – Developed corporate brand to produce strong visual identity used across all Department’s collateral and stationary

Thorntons – Designed packaging for inaugural product range for commercial retail out-of-house

main client list:
Smith & Nephew, Jacuzzi, MARR Foods, Campbells, Arts & Business, Nettos, Thorntons, Denby Pottery, ghd, Ring Lights, Arts & Business, British Gas

1997 – 2000 Kalon Decorative Products, Batley

Graphic Designer 1997 – 1999
Senior Designer 1999 – 2000

• Developed extensive skills in marketing department’s frontline creative design studio
• Applied design in marketing led environment, dealing with global brand names
• Demonstrated ability to lead projects and effectively manage high profile client relationships
• Key team player responsible for delivery of a number of highly successful projects

key campaigns include:

B&Q – Re-designed product packaging resulting in 70% sales increase, as well as implementing innovative new printing method, delivering significantly lower production costs

Leyland – Sole responsibility for design and management of coherent identity for over 200 products, whilst maintaining strong brand loyalty

main client list:
Homebase, B&Q, Jewsons, Wickes, Leyland, Johnstone’s, Manders

1995 – 1997 PAB Studios, Wakefield

Graphic Designer

1993 – 1995 ATP Advertising, Leeds

Graphic Designer

1992 – 1993 AD Workshop, Leeds

Junior Designer

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